Big Game: Advertising Photography
Advertising – marketing – surrounds and follows us everywhere, everyday life is unimaginable without it. As a consumer society and as it has a need for it, whether in print or web format, it seems to be the age of marketing melagomania. One of the media that artistically supports marketing is photography. Advertising photography, in itself quite complex, requires special attention, as well as a well-developed methodology in the work. Her basic and most important task is the visual presentation of a specific brand or business idea in the best and most attractive light, their best possible marketing. For the purposes of that goal, it is necessary that it correspond with a certain idea, style and message. It seems like a very complex process, doesn't it? But believe me, the temptation is strong. ☺️
For a successful marketing, photograph of a new brand was contracted. Pharaon Gin – a fusion of Serbian and Egyptian culture, with recipes and products from our climate and names made up of the names of pharaohs of ancient Egypt. A very interesting and inspiring story that led to an endlessly great game during photography. There was no end to the imagination – Cleopatra, Ramses II and King Tut are an incredible source of inspiration, as well as with the help of the client who listened to all the advice and with full confidence gave the green light to all the emerging ideas – the game could begin, exciting, right? ☺️
Cleopatra – the ruler and the last Egyptian pharaoh, who justified her rule with her personality and skills, while proving her equal ability on the throne in a rather male world – is undoubtedly a great inspiration for many researchers and artists. ☺️
Ramesses II, known as Ramesses the Great – numerous temples, monuments, murals are proof of his lavish construction campaign, thus presenting himself as the ruler of ancient Egypt who used art for propaganda purposes and in the service of his ruling and political power – gave impetus to a more dynamic and charismatic style. ☺️
King Tut – the boy king who fascinated the world public with the discovery of his tomb, the famous Tutankhamun's in Egypt's Valley of the Kings, as well as his mummy with a golden mask, while his short reign inspired many humanities researchers to study his life – definitely motivates us artists to be creative . ☺️
Working in the studio, in the field, with and without props – advertising photography represents an inexhaustible source of imagination, which is contributed by inspiration from the brand itself, its ideas and messages. Pharaon Gin and his three pharaohs, Cleopatra, Ramses II and King Tut, provided great play and satisfaction in their work, while their patron, i.e. the client, gave a significant contribution and support in the realization of advertising photography, with the aspiration to be as good and successful as possible placement on the market – it's real happiness to play at work – it was worth the effort! ❤️
