Impression of The Month: Advertising Photography
Summer – what everyone, i.e. the vast majority of us, immediately think of is annual vacations, travel, sea and mountain, enjoyment. I definitely belong to that group of people, but this year's summer caused quite a stir. As it went on, and while the daytime temperatures reached 40 Celsius degrees, shooting after shooting followed without respite. For a professional photographer, it was a very long and warm, but also a busy and hard-working summer, and it's worth recording. ☺️
One of the more interesting shoots this summer was a photoshoot for Brandy Cirilica, a brand with a decades-long tradition. It is a real pleasure to participate in the creation of visual material that will contribute to the most successful promotion and marketing – photography as a medium plays an extremely important role in this. Printed and digital material, modern popular social networks and Internet marketing require the best and most impressive visual content, accordingly, one should certainly strive to fulfill marketing trends in which advertising photography has its primacy.
In addition to following marketing trends, it is extremely important to respect the wishes and guidelines of the client. Therefore, a successfully realized advertising photo depends a lot on mutual cooperation, but also on specific agreements – a house is built by an agreement, and certainly photography too! ☺
Photograph of Cirilica Brandy products took place both on location and in the studio. Shooting on location in itself brings a lot of challenges and a variety of creative possibilities. The chosen location, Boembar, one of the many places to enjoy and have fun in Skadarlija street, provided a warm welcome and comprehensive assistance from the friendly staff during the shooting, as well as numerous opportunities for creative play when creating photographic compositions. Shooting on location is also exciting. It's like you're playing. You should look at all the elements it provides and make the most of them. Thus, the bottles of Cirilica posed on the very interesting and perfectly formed cascade terrace of the restaurant, in front of the drawn facade, played with Fica, the trademark of the house, while they then strutted around the bar. Imagination and creativity in creating a composition take the leading role, using all given elements, both ambient and technical. You just have to watch out for the guests, don't bother them, and while you're shooting you're sure to be an attraction, both for the restaurant guests themselves and for passers-by in the ever-visited Skadarlija. ☺️
In contrast to photograph on location, studio photography of products may be less interesting to some, which certainly depends on the ordered compositions and the needs of the client. Photographing the bottles on this occasion required skill and art. Due to the specificity of their material, i.e. glass, it is necessary to pay more attention to the shooting technique itself, while creativity was more involved in compositions with design elements.
Professional photography on location and in the studio provide countless opportunities for composing images that will show, present and promote a certain brand and product in the best light. For a professional photographer, it is very challenging and inspiring. The impression of the month of August thus definitely represents product photography, that is, advertising photography.
